Explore the World on the Wings of Speed and Courage
WILMINGTON, Del., March 5, 2024 /PRNewswire/ — With a common haute-couture gene and a shared pursuit and understanding of sports, the female sports brand Jelenew has signed Christelle Kocher to bring a new season of products. In addition to owning her eponymous brand, Christelle Kocher is also the current Artistic Director of CHANEL’s atelier, MAISON LEMARIÉ.
The Jelenew design team with extensive experience in haute couture techniques, has developed solutions to apparel fitting issues using Jelenew’s proprietary CurveTec™ technology. This technique not only reduces friction during motion but also provides sufficient muscle protection and power generation. Additionally, Jelenew utilizes curvilinear zoning techniques to match the suitable technical fabrics for different functional areas, creating a smart air conditioning system that addresses temperature and humidity issues. Jelenew prevents friction and discomfort in sensitive areas by utilizing top-notch seamless fitting processes, frictionless flat-stitching, and scientific seam placement. Kocher’s contribution brings the latest design concepts and insights from the haute couture field to Jelenew, integrating her talent in the field of fashion and sports.
Kocher joining forces with Jelenew brings the latest design concepts and the latest technology in the field of haute couture. She also integrates her passion and interpretation of sportswear into Jelenew. This collection draws inspiration from the autobiography of female aviator Beryl Markham, West …