DanAds to boost innovation and productivity in retail media with SAS marketing and advertising technology

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DanAds will use SAS 360 Match to enhance advertising opportunities within the retail sector, providing a complete, effective offering designed to meet the unique needs of retailers and their advertisers.

NEW YORK, June 5, 2024 /PRNewswire/ — DanAds, a global leader in advertising technology, is excited to announce a new collaboration with SAS® advertising and marketing technology to transform advertising within the retail sector. This effort will combine SAS’ powerful ad server, SAS 360 Match, with DanAds’ self-service platform to deliver a singular, market-ready offering designed specifically for retailers. SAS, a leader in data and AI, offers an extensive suite of solutions that help organizations transform data into trusted decisions, including …

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