WELLESLEY, Mass., July 01, 2025 (GLOBE NEWSWIRE) — Cloze, the AI-powered real estate platform for sphere selling, today announced its inclusion in eXp Realty’s new CRM of Choice program. Beginning today, eXp Realty agents across the U.S., Canada, and Puerto Rico will be able to select Cloze as their preferred CRM — at no additional cost — as part of their monthly tech package.
According to the National Association of Realtors (NAR), the typical REALTOR® earned 41% of their business through referrals and repeat clients, with high-performing agents often seeing a much higher percentage. Yet, 88% of the people an agent interacts with never make it into their CRM. Cloze is the only CRM that tracks calls and texts automatically from an agent’s own phone number, enabling the platform to capture an agent’s entire sphere, not just the 12% that are entered into a traditional CRM. With every communication captured in one place, Cloze’s AI keeps contact info fresh and surfaces relationships—so that agents can capitalize on their entire sphere of influence.
Designed for agents and teams whose growth is powered by real relationships, Cloze offers agents and team leaders tools that deepen client connections, maximize productivity, and drive repeat and referral business. Cloze uses AI to surface the right outreach and follow-ups—so agents get more from their sphere with less effort—thanks to deep integrations with Canva, SkySlope, eXp Access, and more.
“CRM of Choice represents a new chapter in how we support our agents’ growth at eXp,” said Kendall Bonner, Vice President, Industry Relations and Strategic Partnerships, eXp Realty. “Cloze’s use of AI to personalize automation and recommendations for relationship-driven selling gives agents a smarter way to turn everyday connections into lasting business.”
A platform designed around how agents work
At the heart of Cloze is the Cloze Intelligence Engine, which uses …
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