Fusion92 and Experian Collaborate to Enhance Audience Development

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Fusion92’s Integration of Experian’s Marketing Data Will Extend Data Capabilities To Provide Better Client Results Across Targeting, Activation and Measurement

CHICAGO, June 6, 2024 /PRNewswire/ — Fusion92, a marketing transformation company, announced a strategic collaboration with Experian, a global data and technology company. As part of this effort, Fusion92 will integrate Experian’s marketing data and identity capabilities with Fusion92’s advanced capabilities to create complete and reliable audience profiles that enable brands to target, activate and measure their marketing efforts more effectively. As a result, Fusion92 will drive faster growth and deliver superior results for its customers.

“One of the latest assets we’ve ingested and feel very excited about is Experian’s identity graph, which paints a more comprehensive picture of our audiences by integrating fragmented data from various sources,” said Dave Nugent, executive vice president of Data & Analytics at Fusion92. “Fusion92’s unique Experian Marketing Data installation, when paired with our end-to-end marketing transformation expertise, yields innovative applications of data that are an absolute game changer for brands. Our ability to integrate and activate media with this …

Full story available on Benzinga.com