With its fleet of robotaxis currently parked following an accident with a pedestrian in October, can Cruise, the autonomous vehicle (AV) operator, recover the reputational damage the incident has caused — not just for the GM (NYSE:GM)-owned company, but for all operators of AVs?
This is what GM is concerned with ahead of a Tuesday hearing held by state regulators regarding the company’s failure to disclose details of the October incident.
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According to Reuters, the California Public Utilities Commission is holding the hearing as part of an investigation into GM’s failure to disclose details of an accident involving a self-driving car.
On Oct. 2, a Cruise AV hit a pedestrian who was thrown into its path by …