ALLIANCE WILL TARGET GROWING $4 TRILLION U.S. HISPANIC MARKET
Debut of Major Market FM Formats and Live/On Demand Streaming on LaMusica App
MIAMI and MADRID and BOGOTÁ, Colombia, Jan. 15, 2026 /PRNewswire/ — Spanish Broadcasting System (“SBS”), the leading Latino radio owner/operator in the U.S., Prisa Media (“PRISA”), the world’s largest Hispanic Audio/Digital enterprise and Caracol Radio (“CARACOL”), Prisa’s flagship radio network in Colombia, announced today that they have joined forces to launch, operate, distribute and monetize a slate of new audio stations and live and on-demand streaming content and networks, including an award-winning roster of syndicated talent, targeting the growing $4 Trillion U.S. Hispanic market.
The Partnership officially launched its U.S. operations yesterday with the on-air debut of Caracol Radio America, serving the Hispanic listeners of South Florida on WRAZ 106.3 FM and full digital Live/On Demand streaming on the LaMusica mobile app and affiliated online platforms.
Caracol Radio America will feature a LIVE 24/7 on air/stream of the best in news, sports and music, including award-winning personalities and celebrities from around the Spanish- speaking world.
Statement of SBS Chairman Raúl Alarcón
“In order to succeed in today’s world of competitive media, a winning alliance requires the participation of partners with the expertise to efficiently showcase an unending flow of “unskippable” content that will captivate audiences and marketers alike. This consortium fills that requirement – and SBS enthusiastically looks forward to joining forces with PRISA, a global powerhouse in audio, and CARACOL, Colombia’s premier radio network, in forging a bold and transformative media platform in the United States – and beyond,” stated Mr. Alarcón.
Statement of Vice Chairwoman of PRISA/CEO of Prisa Media Pilar Gil
“PRISA and SBS share a historical radio legacy as well …
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