HOLLAND AMERICA LINE APPOINTS ALLIED GLOBAL MARKETING AGENCY OF RECORD FOR BRAND PARTNERSHIPS

Chosen for its innovative thinking and robust brand and talent relationships, Allied Global Marketing will develop the organization’s partnership efforts

BOSTON, Feb. 5, 2024 /PRNewswire/ — Allied Global Marketing, a full-service marketing agency working with the world’s largest entertainment, culture and lifestyle brands, has been selected by Holland America Line as its agency of record for partnerships. Allied will partner with top brands to maximize its extensive relationships to bring Holland America Line opportunities for partnerships and collaborations that enhance connections to the brand’s audience.

“The Partnerships team at Allied Global Marketing is uniquely positioned to join forces with Holland America Line,” said Kacy Cole, Holland America Line’s Chief Marketing Officer. “We found their industry expertise, innovative approach, and creative insights to be the perfect fit for us.  We are …

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