U.S. Beverage Signs Partnership with Cervecería La Tropical

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Cuba’s Oldest Brewery, remixed in Miami, taps U.S. Beverage for sales & marketing support of expansion to new markets. 

STAMFORD, Conn., Feb. 15, 2024 /PRNewswire/ — US Beverage, LLC, (USB) one of America’s leading beverage companies, announced today that it has signed an agreement with Cervecería La Tropical, Cuba’s Oldest Brewery, remixed in Miami since 2021. Under the terms of the agreement, which is effective February 15, 2024, USB will provide sales and marketing support for the La Tropical cerveza portfolio, outside of its key market in South Florida.

La Tropical was founded in La Habana, Cuba, in 1888 by the Blanco Herrera family, on lands once owned by Federico Kohly, creating the Cuban beer industry.  By 1958 it produced more than 60 percent of all domestic beer sold in Cuba. It also exported its award-winning brands to the United Sates and the world. During the revolution, the assets of the brewery were seized and the founding families of La Tropical were forced to flee into exile in Miami. La Tropical was lost, but never forgotten.

In 1998, Manny Portuondo, the great, great grandson of Federico Kohly, began a decades long mission to regain control of and revive the La Tropical brands. Following a joint venture investment from Heineken in 2017, he opened Cervecería La Tropical brewery and tap room in Miami in 2021. The brewery sits on a one-acre property in the Wynwood Arts District in Miami and consists of a 28,000+ square foot production brewery which can brew and package more than 30,000 BBL per year. La Tropical has quickly emerged as one of the most …

Full story available on Benzinga.com


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