Data and AI leader SAS selects Redington as new distributor for the Middle East, Africa and Turkey



The strategic move will help SAS Partners to deliver SAS’ powerful AI solutions at a larger scale

CARY, N.C., Feb. 16, 2024 /PRNewswire/ — SAS, a global leader in data and AI, has selected multibillion-dollar technology distributor and innovator Redington as its new distribution partner for the Middle East, Africa and Turkey (META). SAS has doubled down on its partner strategy in recent months, shifting to a new distribution model for SAS® solution provider partners (resellers) to deliver its cutting-edge software to more customers across industries and geographies. The agreement with Redington will provide affected SAS Partners in these regions with expanded reach and resources to generate more value, not only for their own businesses but also for customers who are seeking to maximize the impact of their data with SAS solutions.

SAS’ data and AI offerings and Redington’s robust ecosystem present a powerhouse combination for innovation and growth.

“Our partners are powerful growth engines and innovators. As we grow …

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