Cineplex Digital Media Signs Digital Signage and Advertising Contract with Cominar in Quebec

Digital Out of Home Signage and Media Solutions Planned for Five Shopping Centres Across the Greater Montreal Area including Alexis Nihon, Mail Champlain and Centre Rockland.

TORONTO, Feb. 27, 2024 /CNW/ – (TSX:CGX) – Cineplex Digital Media (CDM), a division of Cineplex, announced today it has been selected to develop, install, and maintain a state-of-the-art digital signage network in five Cominar managed shopping centres across Quebec. Indoor advertising sales will be exclusively managed by Cineplex’s media sales division, Cineplex Media. The addition of Cominar’s shopping centres grows Cineplex Media’s reach in the greater Montreal area to more than 117 million shoppers annually and to over 750 million shoppers annually, across Canada.

As part of the partnership, CDM will operate a network of over 40 digital displays in five Cominar owned and managed retail properties in Montreal, Laval, Brossard and Repentigny. Each property will receive a custom display solution consisting of large double-sided portrait screens for media advertising. Alexis Nihon, one of Montreal’s busiest shopping centres, will also receive one of the largest in-mall large-format LED spectaculars in Canada. The new network of digital displays will be fully deployed early this summer.

“We are thrilled to be working with Cominar to develop and operate a new digital solution within their shopping centres to elevate …

Full story available on Benzinga.com