The WNBA has a new Ally: Las Vegas Aces and Ally Financial Announce Multi-Year Deal, Aces Players Join Team Ally

New national media agreement, sponsorships signify Ally’s intentional expansion into the WNBA, mark a milestone on its quest for media equity

CHARLOTTE, N.C. and LAS VEGAS, March 5, 2024 /PRNewswire/ — Ally Financial Inc. (NYSE:ALLY), a leading brand in women’s sports, and the Las Vegas Aces, the reigning back-to-back WNBA Champions, today announced a new multi-year, multi-million-dollar deal. Among the terms of the agreement, Ally becomes the first-ever official retail banking partner of the Aces.

Additionally, a new national media deal that encompasses WNBA games will help move Ally closer to its goal to reach equal spending in paid media across men’s and women’s sports. Ally intends to be close to 50/50 by the end of 2024, but there’s still work to be done.

“We’ve been interested in entering the WNBA for years because it’s one of the most popular women’s sports leagues in the country, and it’s imperative to Ally reaching our 50/50 goal,” said Andrea Brimmer, chief marketing and PR officer at Ally. “We aren’t going to sponsor just any team. The Aces are the best team in the league, drawing national attention and major respect from basketball fans worldwide, and together we have many …

Full story available on Benzinga.com