JD.com Sets Sight on Currys Acquisition to Spearhead European Expansion Amid Home Turf Rivalry

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China’s e-commerce giantJD.com Inc (NASDAQ:JD), is currently assessing the possibility of acquiring the U.K. electronics retailer Currys amid growing competition within its domestic market. 

Acquiring Currys could mark Alibaba Group Holding Limited’s (NYSE:BABA) rapid entry into the European market, leveraging Currys’ presence in countries like Britain, Ireland, and the Nordic region.

According to a JD insider, the acquisition could offer JD an accelerated European expansion and a new channel to introduce European products to the Chinese market, Nikkei Asia reports

Also Read: Alibaba Losing Ground As Merchants Shift To JD.Com, Douyin And Other Rival Platforms: Report

Currys, predominantly a …

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