A new era of short-form, AI-powered video content designed to redefine the Saudi market
TORONTO, March 12, 2024 /PRNewswire/ – Quickplay, a global leading OTT video platform for true personalization and user engagement, announced today its partnership with Saudi Telecom Company (STC) to launch “Bits,” a short-form video content platform tailored to the rapidly-developing Saudi market. The agreement marks Quickplay’s expansion into EMEA, continuing the company’s growth across the global digital streaming landscape and building on Quickplay’s existing collaboration with Google Cloud.
Designed to address Saudi Arabia’s widespread use of short-form video apps like TikTok, the Bits platform will cater to a tech-savvy audience eager for fresh …