Riyadh Air Partners with Adobe to Deliver Personalized Global Travel Experiences, Powered by Generative AI

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RIYADH, Saudi Arabia, Feb. 28, 2024 /PRNewswire/ — Riyadh Air and Adobe today announced a strategic technology partnership. As Saudi Arabia’s new world-class airline, Riyadh Air will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties. As the lead systems integrator, IBM Consulting will employ Adobe’s Experience Cloud technologies to create a cohesive and tailored travel journey for Riyadh Air guests.


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