Wendy’s Cuts Ad Fat As Menu Innovation Turns On The Heat

by

in

Wendy’s Company (NASDAQ:WEN) premarket surge on Friday follows a third-quarter earnings beat, driven by stronger execution, resilient international growth and cost discipline.

• WEN stock is volatile on Friday. Watch the momentum here.

Investors also cheered steady guidance, a maintained dividend, and signs that new menu initiatives are resonating with customers.

The company reported third-quarter adjusted earnings per share of 24 cents, beating the analyst consensus estimate of 20 cents.

Quarterly sales of $549.516 million (down 3% year over year) outpaced the Street view of $534.457 million.

The decrease in total revenues resulted primarily from lower advertising …

Full story available on Benzinga.com