Six Flags Entertainment Corporation (NYSE:FUN) shares slipped Friday as a sales miss and a softer outlook overshadowed an earnings beat. The stock has since recovered those losses and is now trading higher.
Management cited ineffective demand efforts and heavier advertising, while exploring a branding tie-up with NFL superstar Travis Kelce, following a JANA-led stake.
The company reported third-quarter adjusted earnings per share of $3.28, beating the analyst consensus estimate of $2.20.
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Quarterly sales of $1.318 billion (down 2% year over year) missed the Street view of $1.333 billion.
Attendance rose 1% to 21.1 million, …
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