New Dove research reveals the growing pressure to capture the ‘perfect’ photo, with 1 in 4 women taking at least 50 photos before choosing one to post.
Together with its global community of voices, Dove inspires women to free themselves from the pressure to post perfection through #ShareTheFirst.
TORONTO, March 13, 2025 /CNW/ – Dove is partnering with singer-songwriter Bebe Rexha and a host of global influential voices to help women break free from the pressure of curated perfection on social media. Introducing #ShareTheFirst – a global movement inviting women to free themselves from perfection, to celebrate authenticity, and to share the real first photo, before they found “the one.”
New research from Dove reveals the pressure to present a ‘perfect’ image leads 1 in 4 women to report taking at least 50 photos before selecting one to post. And, more than half of women admit to spending over 10 minutes deciding whether to post, share, or delete a picture of themselves. This continuous cycle of retaking, filtering, and tweaking photos can overshadow the joy of capturing real, spontaneous moments, with 6 in 10 women not posting special moments simply because they didn’t like how they looked.
As someone who understands the pressures of social media and the expectation to present a flawless image, Bebe Rexha, like millions of women worldwide, is embracing the power of authenticity and self-expression.
“The best moments in life aren’t staged or filtered, they just happen. But when you’re in the spotlight, there’s so much pressure to look perfect all the time,” says Bebe Rexha. “That’s why I’m so excited to team up …