Blis partners with Place Exchange to bring expanded digital out-of-home inventory to its platform



The partnership will give clients expanded access to leading DOOH inventory across Europe and the Americas

LONDON, Feb. 7, 2024 /PRNewswire/ — Blis, the integrated planning, buying and measurement platform, today announced a new partnership with Place Exchange, the leading independent SSP for programmatic out-of-home media, to expand the global digital out-of-home (DOOH) premium inventory in the Blis platform. The partnership will support Blis’ commitment to being a leading omnichannel brand partner.

Through this new strategic integration with Place Exchange, Blis’ clients can access additional premium DOOH inventory across all major venues and formats in the UK and throughout Europe, the US, Canada, and Latin America. By using Blis’ interactive planning, buying and measurement platform, Audience Explorer, clients can layer location, lifestyle, telco, spending and other rich anonymised data to create richer target audiences to buy the digital out-of-home placements most relevant to their campaign goals.

“We are thrilled to partner with Place Exchange to add more premium DOOH inventory to our platform,” said Amy Fox, VP Product at Blis. “We have joined forces to provide our clients with a powerful solution …

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