Multiyear partnership with top professional esports organization to build loyalty platform on Sui and integrate marketing efforts to better connect with fans, further web3 gaming growth
PALO ALTO, Calif., Feb. 21, 2024 /PRNewswire/ — Team Liquid, the leading worldwide professional esports organization, today announced a strategic partnership with Mysten Labs, the web3 infrastructure company and original contributor to Sui, the layer 1 blockchain and smart contract platform. The intent behind the partnership is to highlight the rapidly developing Sui gaming ecosystem and to improve engagement for Team Liquid fans by introducing a renovated and empowered fandom platform built on Sui.
Team Liquid’s current fan loyalty platform incentivizes user engagement through a points-based system, rewarding fans for their support and leading to stronger and long-lasting connections with the brand. With the platform’s upcoming relaunch, powered by Sui, fans will be able to earn digital collectibles that they fully own to outfit their unique, gamified Team Liquid avatar in the form of Blue, Team Liquid’s mascot. These digital collectibles can unlock additional rewards and new experiences, strengthening the connection between Team Liquid and its fans.
Gaming has long been touted as a perfect use case for blockchain technology, as few users are better positioned to care about digital assets and ownership than the gaming community. However, there have been stumbling blocks to this adoption in the form of scalability and speed …
Leave a Reply