Roots expands partnership with BlackNorth Initiative offering Canadian athletes support through their “Athletes on Track” program



TORONTO, Feb. 29, 2024 /CNW/ – Global lifestyle brand, Roots Corporation (“Roots,” or the “Company”) (TSX:ROOT), is proud to partner with BlackNorth Initiative (BNI), to join their “Athletes on Track” program as a sponsor for the 2024-2025 year. “Athletes on Track” is a bursary and mentorship program designed to financially support university student-athletes and supply them with the tools necessary to enter, and thrive in, the job market once they graduate. The initiative consists of a bursary, which will be awarded to two Black student-athletes. A mentor is also provided to each student by BNI for support in general skill development, along with career path guidance based on their area of studies.

As a proud Canadian company, Roots has a long-standing tradition of celebrating athletics and …

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