Revolutionizing Sportswear With Haute Couture Concepts and Techniques, Chanel’s haute-couture director Christelle Kocher Joins Jelenew for a Curated Collection



WILMINGTON, Del., March 5, 2024 /PRNewswire/ — With a common haute-couture gene and a shared pursuit and understanding of sports, the female sports brand Jelenew has signed Christelle Kocher to bring a new season of products. In addition to owning her eponymous brand, Christelle Kocher is also the current Artistic Director of CHANEL’s atelier, MAISON LEMARIÉ.

Created just for women, Jelenew is a sports brand that redefines performance and aesthetics. Co-founded by Olympic cycling medalist and former world champion Marion Clignet and powered by Christelle Kocher with extensive haute couture experience, Jelenew aims to bring out next-generation protective sports apparel and gear for modern women. The Jelenew design team with extensive experience in haute couture techniques, has developed solutions to apparel fitting issues using Jelenew’s proprietary CurveTec™ technology. This technique not only reduces friction during motion but also provides sufficient muscle protection and power generation. …

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