The two organizations join forces to promote a healthy and active lifestyle through basketball
MONTREAL, May 13, 2024 /CNW/ – The Montreal Alliance is proud to announce today a new partnership with Sun Life, which is now the organization’s main health and wellness partner. The goal of this collaboration is to inspire people to take charge of their health by adopting healthy and sustainable lifestyles. Through this major sponsorship, Sun Life is shoring up its commitment to basketball in Quebec and Canada.
“The Montreal Alliance is a breath of fresh air in professional sport in Quebec,” said Robert Dumas, President and CEO of Sun Life Quebec. “We are very excited to be a part of this up-and-coming team and to build even stronger ties to the Montreal community. The new partnership reflects our commitment to promoting health and wellness while helping to boost the popularity of basketball in the province.”
“This partnership with Sun Life reinforces not only our commitment to promoting a healthy and active lifestyle, but also our position as a major sports …
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